A manufacturer—whose name has not been disclosed—had asked its own employees and people in its inner circle to give its products top marks on Galaxus and Digitec. Without having bought them. Without having used them. Five-star ratings from people who didn’t even know what the box smelled like.
Digitec Galaxus, Switzerland’s largest online retailer (with a turnover of 3.8 billion in 2025, up 17% on the previous year), has decided to take action. From now on, only customers who have purchased and received the product via the platform will be able to leave a review. And it has removed everything that did not meet this criterion: 380,000 reviews deleted in one go, representing around 4% of the total.
The company acknowledges that some of these fake reviews did influence purchasing decisions, particularly for niche or newly launched products. What those ‘stars’ were saying did not reflect a buyer’s actual experience. It was a marketing ploy disguised as an independent opinion.
The question that remains is how many of us have bought something based on reviews that were worthless. There’s no need to be ashamed of any answer.
https://www.watson.ch/fr/suisse/commerce/452328509-galaxus-reagit-a-une-fraude-et-censure-380-000-avis